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Canadian Soccer Business:

Media Rights Advisory

 

 

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CANADIAN SOCCER BUSINESS

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CANADIAN SOCCER BUSINESS

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With Canada Soccer winning the bid to co-host the 2026 FIFA World Cup™, along with the April 2019 launch of the Canadian Premier League, a rising tide effect is set to take Canadian soccer to great heights. ThePostGame was hired by CSB to orchestrate a critical component of this movement – the media rights partnership, which was a rare opportunity that included the launch of a major league, in the world’s biggest sport, in the purely digital era. TPG developed a robust RFP and took it out to the global market, with serious interest garnered from a wide array of traditional and emerging media properties. After a thorough bidding and vetting process, the landmark partnership was agreed between CSB and MEDIAPRO, a global soccer powerhouse whose suite of partners includes the 2022 FIFA World Cup™, UEFA Champions League, La Liga and Ligue1, among others. The scale of the 10-year partnership, from the rights fee to the pristine production quality (live and shoulder) to the total investment for MEDIAPRO in Canada, has made this a monumental achievement for all parties.

Canadian Soccer Business

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CANADIAN SOCCER BUSINESS

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CANADIAN SOCCER BUSINESS

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