USE YOUR OWN
(NBC Sports and Bose)
ThePostGame partnered with NBC Sports to develop and produce the "Football Feelings" series sponsored by Bose for the NFL Playoffs. The campaign featured superfans of the four NFL Conference Championship teams expressing how their team makes them feel, with authentic Bose product integration. Up against a complex matrix of team match-up possibilities heading into the playoffs, TPG was tasked with researching and casting real fans, developing the episode arcs and producing more than 30 videos in various social media formats with a turnaround of less than a week between the Divisional and Conference Championship weekends. The videos were featured on NBC and Bose channels, social media and on the Jumbotron of the Super Bowl much to the delight of the 80,000 fans in attendance.