USE YOUR OWN
College football is fiercely competitive, and nothing engages the fan base more than going to battle against your school’s biggest rivals. But sometimes those rivalries hit close to home. In conjunction with IMG and John Deere, we celebrate the spirit of friendly competition between friends, siblings, and even husbands and wives – who root for rival teams. The campaign takes us inside the lives of super fans as they gear up to watch their favorite teams (and arch-rivals) compete for a win in the standings, and most importantly, bragging rights at home.